Published: Mon, 12/29/14
Dear , As the year draws to a close and
everyone is making their New Year’s resolutions, take some time to consider how you want your business and life to be different in 2015 and beyond. Bill Gates famously said, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” In terms of
getting things done, my mother was a big proponent of just putting one foot in front of the other. Don’t look at the big mountain you have to climb. Instead, with your larger goal in mind, start by taking the first step. It might be as small as taking the stairs instead of the elevator. Earlier this year, I read The Power of Habit: Why We Do What We Do in Life and Business  and found the idea of substituting a “good” habit for a “bad” one an easy way to start to move towards achieving important
goals. For example, I improved my cholesterol numbers by making small changes to my diet.So as you look ahead to 2015, think in terms of changing your habits and making small steps on a regular basis to achieve your goals. Wishing you the best for
2015. Happy marketing, Heidi Cohen
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2014 Content Marketing HighlightsDecember 22, 2014 Content Marketing 10 Content Marketing Lessons Learned
The metric: Content Marketing World 2014 attendance. (BTW, if you missed CMW2014, get the full videos and soak up the knowledge.) This industry event went from useful to must attend. This content trend is fueled by 2 interrelated factors: Continue reading Top 10 Social Media Highlights of 2014 (Charts)December 24, 2014 Social Media 24 Social Media Tactics You Need To Get Ready For 2015
Using Mad Men logic, you have to be where your target audience spends their time. In the US, adults spend over an hour a day consuming social media content according to eMarketer. Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology. If you missed me at Content Marketing World 2014, then consider getting the full recording of the event so that you can soak up every expert detail and secret that was imparted.
6 Common Marketing Problems and How to Beat ThemFeeling tired, frustrated, and overwhelmed with work chaos?  Marketing is like a real-life board game. You could get sent backward, move ahead or lose a turn at any moment. Often unpredictability and chaos abound, making work more a game of chance than strategy. While the project goals and individual tasks may change, the process stays the same—hold a kickoff meeting, develop a plan of attack, assign tasks, and set a completion date. Then, roll the dice and hope for the best. There is a way to change the game. In this eBook, you will learn 6 key strategies to eliminate work chaos such as:
Find out how to eliminate marketing work chaos and gain control of the board. Download This Vital eBook Now!
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